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Customer story · Household appliances · Belgium

Novy cut customer complaints by 60% with Azumuta

How a Belgian kitchen appliance leader replaced paper instructions with real-time digital quality control, and what changed on the shop floor.

Novy cut customer complaints by 60% with Azumuta
60%
fewer customer complaints
1.5 hrs
saved every week on QA checklist scanning
10 hrs
of setup support to launch the pilot
Company
Novy NV, part of the Middleby Groep and specialist in cooker hoods and hobs.
Headquarter
Novy NV is headquartered in Kuurne, Belgium.
Employees
+260 employees in Novy
Industry
Kitchen industry

TL;DR

Novy NV, a Belgian kitchen appliance manufacturer (Middleby Group), cut customer complaints by 60% after replacing paper work instructions with Azumuta. A May 2021 pilot on the Panorama cooktop line used 10 tablets and real-time quality checks; setup took roughly 10 hours of Azumuta support. Key results: 60% fewer complaints and 1.5 hours saved per week on QA checklist scanning.

The challenge

Novy ships premium cooker hoods, induction hobs, and worktop extractors across Europe. As production grew, paper-based work instructions started to break.

Different operators interpreted the same checklist differently. Updates from the quality department took days to reach the right workstation. Sometimes the old version stayed pinned next to the new one. Customer complaints rose. When they came in, Novy often had no traceable record of what had actually been packed in the box.

The quality team needed three things at once: instructions that update instantly across every station, real-time checks during assembly instead of after it, and a digital trail for every product order.

The pilot that almost didn't survive

In May 2021, Novy started with 10 tablets, 20 operators, and 3 admins on a single product line: the Panorama cooktop, the model generating the most complaints. Within weeks, complaints on that line vanished.

Then the tablets were stolen.

We had to go back to paper for a few weeks. The operators hated it. They refused to keep working that way. That's when we knew this wasn't going to be reversed.

Joris Cuvelier Quality Assurance Coordinator

Novy replaced the tablets and expanded the rollout.

What changed on the shop floor

Quality is checked while the product is being built, not after

Operators used to fill paper checklists after assembly. Errors got caught late, if at all.

With Azumuta, the operator scans the product's serial number. The tablet pulls up the correct instructions for that exact order. Quality checks happen at each step. Scan the wrong motor, and the system flags it before the next step is allowed.

Defects are caught at the source, not in the customer's kitchen.

Quality engineer reviewing digital work instructions in Azumuta.

Every product order is fully traceable

Each scan, photo, and check is stored against the product order. When a customer reports a missing accessory, Novy pulls up the packing photo and sees in seconds whether the complaint is valid.

Traceability also clears the bar for UL certification, which opens the door to the US market.

Operator capturing packing photos for product order traceability.

Operators flag issues, supervisors close the loop

When an operator spots a problem on the line, they raise a ticket directly from the work instruction. The context (order, instruction, step, photo) is attached automatically.

The quality manager and assembly team leader review tickets weekly in 8D, PDCA, or Kanban boards. Improvement stops being a quarterly project. It becomes part of the workflow.

Modules in use at Novy

See how this would work on your line.

Implementation

Pilot setup took roughly 10 hours of support from Azumuta. Joris and his team led the rollout themselves, without an IT background. The user interface, the comprehensive guides, and the fact that quality engineers (not IT) could own the project all contributed to the speed.

The next step for Novy is deeper ERP integration, so product order data syncs end to end between systems.

We have quality checks during assembly, so we get real-time quality control. And every product order is stored digitally, so we can address customer complaints quickly. That two-layer system is what keeps our standards where they need to be.

Joris Cuvelier Quality Assurance Coordinator

Frequently asked questions

How much did Novy reduce customer complaints with Azumuta?
Novy reduced customer complaints by 60% after digitizing work instructions and introducing real-time quality checks on the shop floor with Azumuta.
How long did Novy's Azumuta pilot take to set up?
Novy's Azumuta pilot required roughly 10 hours of setup support from Azumuta. Joris Cuvelier and the quality team led the rollout without an IT background.
Which Azumuta modules does Novy use?
Novy uses Azumuta for digital work instructions, quality assurance, audits and digital checklists, continuous improvement (ticketing), and barcode integration for product order routing.

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